When I first read it on Twitter, I thought it was some kind of event held worldwide. But it is not! It is name of one of criminal in Africa (country: Uganda). His full name is Joseph Kony. The hash tags was supposed to make the world informed about his evil deed.
Here is a video from Invisible Children. The video already viewed 1.8 million times and I think the method is very effective.
It is about 30 minutes length. I haven’t viewed it yet because of my internet connection speed. But I am looking forward to view it from my campus 😛